The Business-Changing Power of Company Culture

company culture Jan 16, 2018

Have you ever woken up and thought to yourself…'Awww crap…I have to go to work today...' ?

Not the best way to start the day, right?

Now IMAGINE what it’s like to wake up feeling genuinely inspired and excited to go to work.

That’s WAY better!

The difference between these two feelings of enthusiasm and dread is heavily influenced by the culture of our workplace.

Not only does your company culture directly impact how our business performs, it impacts the quality of life and personal happiness of every team member.

Of course, there’s WAAAY more to life than working, but having the right job provides a host of positive benefits both inside and outside the workplace.

If you want to be happier, reach a higher level of success, and make a positive difference in the lives of others, building a positive, people-focused company culture is a must.

My journey in building company culture began when I joined my family’s telephone answering service in 2006. I was in my early 20’s, fresh out of college, with little to no HR or Leadership experience, but I knew I wanted to make a big impact.

When I first joined the company, things weren’t super smooth.

We experienced a number of challenges including: customer service issues, absenteeism, high turnover, and poor cross department alignment, just to name a few.

While we did our best to address these challenges as they arose, they kept popping up.

It was like playing whack-a-mole while treading water – it was super frustrating.

During a particularly brutal day that included a key overnight employee calling out sick for the week, two employees submitting resignations, and an important client project failing to launch as promised, I reached the point where I actually I crawled under my desk and I cried.

I knew there HAD to be a better way.

Luckily, I was scheduled to attend an industry conference in Savannah, Georgia a few weeks later.

That year’s keynote speaker was a brilliant businessman (guru) by the name of Vern Harnish.

Vern is the author of one of my all-time favorite business books called, Mastering the Rockefeller Habits.

It was during his speech when he shared a quote by Peter Drucker that shifted my whole understanding of how a business could, and should, be run.

To this day I can still hear his voice in my head when he stated, “Culture eats strategy for breakfast.”

Upon hearing the words, a light bulb turned on and I realized that culture was the answer.

If we were going to turn things around, we’d have to start by building a culture by design, rather than default.

So I made it my personal mission to learn all I could about building world-class company culture from the greats.

I turned to the writings of Steven Covey, Tony Hsieh, Seth Godin, Jim Collins, Simon Sinek, and Cameron Herold just to name a few.

And you know what?

It worked.

And the RESULTS were spectacular.

A few years later, after a lot of trial and error, a new company emerged.

We had new clients (and employees!!!) lining up to work with us. Our existing team members were happier than ever before. Unsolicited client compliments, testimonials and referrals were helping us grow faster than ever before. Employee morale reached all-time highs. Our top and bottom lines were growing beautifully. The business was humming like a well-oiled machine, and most of all, we were having LOTS OF FUN!

It was a thing of beauty and YOU CAN DO IT TOO!

If you want to experience the same joy, stoke, and fulfillment that comes from building a world-class company culture (and the business of your dreams), let’s dig in and make it happen!

As we get started, remember this: culture affects every single person in your organization.

And because every person inside your organization directly impacts the success of your business, it’s critically important to understand that your employees are your first and most important customer.

This might seem a little funny because we might think of a certain client as our most valuable customer, but it’s really our employees And it’s true. Employee performance directly impacts everything from customer service, client happiness, and profitability.

Because team member performance affects every aspect of your business, the value of productive and engaged employees should not be overlooked.

So you want fewer headaches, more fun, and more money? Awesome, building great company culture is the way to go.

To illustrate the ROI of a high-trust company culture, here’s an excellent infographic from the Great Place to Work Institute that illustrates the direct connection between company culture and business success.

In order to begin building your world-class company culture, you’ll need to start by following these 3 steps:

1) Get clear on your Core Purpose + Core Values

2) Foster trust through effective communication

3) Connect with your team on a personal level

We will tackle these in depth, in the coming weeks!

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