How to Get Clear on Your Core Purpose + Core Values

If I were to describe what our company culture was like when I first started, I would describe it as inconsistent.

Organizationally, we lacked focus and alignment. Team members had differing opinions about what they felt was important, and as a leader, I was inconsistent in regards to what behaviors and attitudes were recognized and rewarded in the workplace.

As a result, a feeling of tension simmered under the surface. Occasionally, this sense of tension would manifest in conflict and misunderstandings – costing the company a significant amount of time, money, energy, resources and sanity.

I realized, if we were going to turn things around and build a high-performing, people-focused culture we’d need to do 2 things:

1. Get super clear on the reason WHY our company exists.

2. Get super clear on what attitudes and behaviors should be expected (and rewarded) in the workplace.

With this ambitious goal in mind, we set out to get clear on the reason WHY our company...

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The Business-Changing Power of Company Culture

company culture Jan 16, 2018

Have you ever woken up and thought to yourself…'Awww crap…I have to go to work today...' ?

Not the best way to start the day, right?

Now IMAGINE what it’s like to wake up feeling genuinely inspired and excited to go to work.

That’s WAY better!

The difference between these two feelings of enthusiasm and dread is heavily influenced by the culture of our workplace.

Not only does your company culture directly impact how our business performs, it impacts the quality of life and personal happiness of every team member.

Of course, there’s WAAAY more to life than working, but having the right job provides a host of positive benefits both inside and outside the workplace.

If you want to be happier, reach a higher level of success, and make a positive difference in the lives of others, building a positive, people-focused company culture is a must.

My journey in building company culture began when I joined my family’s telephone answering service in...

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